Decision making can be a complex process requiring the integration of several attributes of choice options … functional magnetic resonance imaging (fMRI) data from an investment decision (ID) study for ID-related effects. We propose a new … technique for identifying activated brain regions: Cluster, Estimation, Activation and Decision (CEAD) method. Our analysis is …

Decision making usually involves uncertainty and risk. Understanding which parts of the human brain are activated … investment decision task from Mohr et al. (2010b). We obtain a time series of three-dimensional images of the blood … subjects' decision behavior. Keywords: risk, risk attitude, fMRI, decision making, medial orbifrontal cortex, semiparametric …