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~person:"Afonso, Carlos M."
~person:"Ahuja, Vandana"
~person:"Luoma-aho, Vilma"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Measuring consumer behavior in hospitality for enhanced decision making
1
The handbook of communication engagement
1
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ECONIS (ZBW)
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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Analysis of Portugal's wine certifying entities' social networks as communication channels
Almeida, Carlos M.
;
Afonso, Carlos M.
;
Serra, Manuel
; …
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 121-160)
.
2023
Persistent link: https://www.econbiz.de/10014295109
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