We develop a theoretical model for predicting purchase behavior in electronic channels. The model suggests that website use (i.e., technology use), a key indicator of the degree to which a site is "sticky," is a significant antecedent of purchase behavior. Furthermore, we relate the usability of...

In this paper, we draw on control theory to understand the conditions under which the use of agile practices is most effective in improving software project quality. Although agile development methodologies offer the potential of improving software development outcomes, limited research has...

Web site usability is a critical metric for assessing the quality of a firm’s web presence. A measure of usability must not only provide a global rating for a specific web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper we...

The primary objective of this paper is to develop a theoretical model for predicting purchase behavior in electronic channels. We employ web site use (i.e., technology use behavior), a key indicator of the degree to which a site is “sticky” in that it attracts users often and retains them...