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The impact of customer community participation on customer behaviors : an empirical investigation

Algesheimer, René; Borle, Sharad; Dholakia, Utpal M.; … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 756-769

Persistent link: https://www.econbiz.de/10008652585

Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation

Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348

Persistent link: https://www.econbiz.de/10009579256

Effective brand community management : lessons from customer enthusiasts

Dholakia, Utpal M.; Vianello, Silvia - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 7-21

Persistent link: https://www.econbiz.de/10009245008

Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM

Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208

Persistent link: https://www.econbiz.de/10010365151

Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks

Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215

Persistent link: https://www.econbiz.de/10013164986

Effective Brand Community Management : Lessons from Customer Enthusiasts

Dholakia, Utpal M. - 2019

This paper explains how companies can manage their brand communities effectively. The findings reported in this paper are based on a four-year long project involving the study of company managed and enthusiast-run communities. During that time, 200 brand community managers of company-managed and...

Persistent link: https://www.econbiz.de/10012905878

Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance

Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144

Persistent link: https://www.econbiz.de/10013206400

Social media and customer relationship management technologies : influencing buyer-seller information exchanges

Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275

Persistent link: https://www.econbiz.de/10012322062

Social media, customer engagement, and sales organizations : a research agenda

Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299

Persistent link: https://www.econbiz.de/10012322075

Social media technology use and salesperson performance : a two study examination of the role of salesperson behaviors, characteristics, and training

Ogilvie, Jessica; Agnihotri, Raj; Rapp, Adam; Trainor, Kevin - In: Industrial marketing management : the international … 75 (2018), pp. 55-65

Persistent link: https://www.econbiz.de/10011963372