Similar Search Results

Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation

Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348

Persistent link: https://www.econbiz.de/10009579256

Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM

Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208

Persistent link: https://www.econbiz.de/10010365151

From social to sale : the effects of firm-generated content in social media on customer behavior

Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10011507438

Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks

Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215

Persistent link: https://www.econbiz.de/10013164986

From Social to Sale : The Effects of Firm Generated Content in Social Media on Customer Behavior

Kumar, Ashish - 2020

Given the unprecedented reach of social media, firms are increasingly relying on social media as a channel for marketing communication. The objective of this study is to examine the effect of firm generated content (FGC) in social media on three key customer metrics, spending, cross-buying and...

Persistent link: https://www.econbiz.de/10012855941

Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance

Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144

Persistent link: https://www.econbiz.de/10013206400

The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation

Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; … - In: Information systems research : ISR 24 (2013) 1, pp. 108-127

Persistent link: https://www.econbiz.de/10009736922

Social media and customer relationship management technologies : influencing buyer-seller information exchanges

Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275

Persistent link: https://www.econbiz.de/10012322062

Social media, customer engagement, and sales organizations : a research agenda

Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299

Persistent link: https://www.econbiz.de/10012322075

Social media technology use and salesperson performance : a two study examination of the role of salesperson behaviors, characteristics, and training

Ogilvie, Jessica; Agnihotri, Raj; Rapp, Adam; Trainor, Kevin - In: Industrial marketing management : the international … 75 (2018), pp. 55-65

Persistent link: https://www.econbiz.de/10011963372