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Web 2.0-Anwendungen im Kundenbindungsmanagement des M-Commerce
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 221-240). 2008
Persistent link: https://www.econbiz.de/10003753447
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Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: Handbook of research on mobile marketing management, (pp. 437-456). 2010
Persistent link: https://www.econbiz.de/10003919397
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Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: mTourism : mobile Dienste im Tourismus, (pp. 59-73). 2010
Persistent link: https://www.econbiz.de/10003976752
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Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 197-214). 2007
Persistent link: https://www.econbiz.de/10003565845
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Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
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Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
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Interactive Web 2.0 applications in the multi-channel marketing for retailers
Möhlenbruch, Dirk; Blunck, David Elias; Ritschel, Falk - In: European retail research 24 (2010) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10008760165
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Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
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Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
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Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012322062