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~person:"Agnihotri, Raj"
~person:"Ritschel, Falk"
~person:"Vrontis, Demetris"
~subject:"Social Web"
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Social Web
Beziehungsmarketing
61
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61
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21
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17
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17
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13
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13
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Agnihotri, Raj
Ritschel, Falk
Vrontis, Demetris
Harrigan, Paul
13
Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Ahuja, Vandana
8
Bruhn, Manfred
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
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Dölling, Steffen
5
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5
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Karjaluoto, Heikki
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5
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5
Reinhold, Olaf
5
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5
Skiera, Bernd
5
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5
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5
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Decision sciences
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European retail research
1
Handbook of research on mobile marketing management
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
Journal of business logistics
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of personal selling & sales management : JPSSM
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
mTourism : mobile Dienste im Tourismus
1
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ECONIS (ZBW)
21
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1
Web 2.0-Anwendungen im Kundenbindungsmanagement des M-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 221-240)
.
2008
Persistent link: https://www.econbiz.de/10003753447
Saved in:
2
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
3
Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
mTourism : mobile Dienste im Tourismus
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003976752
Saved in:
4
Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2007
Persistent link: https://www.econbiz.de/10003565845
Saved in:
5
Bringing "social" into sales : the impact of salespeople's social media use on
service
behaviors and value creation
Agnihotri, Raj
;
Kothandaraman, Prabakar
;
Kashyp, Rajiv
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
Saved in:
6
Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.
;
Andzulis, James
;
Rapp, Adam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
Saved in:
7
Interactive Web 2.0 applications in the multi-channel marketing for retailers
Möhlenbruch, Dirk
;
Blunck, David Elias
;
Ritschel, Falk
- In:
European retail research
24
(
2010
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10008760165
Saved in:
8
Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj
;
Mani, Sudha
;
Chaker, Nawar N.
; …
- In:
Decision sciences
53
(
2022
)
1
,
pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
Saved in:
9
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
10
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
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