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Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation

Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348

Persistent link: https://www.econbiz.de/10009579256

Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM

Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208

Persistent link: https://www.econbiz.de/10010365151

Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks

Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215

Persistent link: https://www.econbiz.de/10013164986

The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands

Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367

Persistent link: https://www.econbiz.de/10012515195

Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance

Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144

Persistent link: https://www.econbiz.de/10013206400

The Impact of Social Media Marketing on Brand Trust and Brand Loyalty : An Arab Perspective

Sohail, M. Sadiq; Hassan, Mehedi; Sohail, Azlin Fathima - 2021

Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...

Persistent link: https://www.econbiz.de/10013211935