Agostino, Deborah; Sidorova, Yulia - In: Measuring Business Excellence 20 (2016) 2, pp. 38-51
business purposes, distinguishing between metrics and methods for data collection and data analysis. Organizations worldwide …, highlighting the methods for data collection and data analysis and metrics to quantify social media impacts in terms of financials … framework to quantify the contribution of social media is theoretically derived, distinguishing between metrics and methods. PMS …