Agwu, M. E.; Onwuegbuzie, H. N. - In: Journal of innovation and entrepreneurship : JIE 7 (2018) 12, pp. 1-14
Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant...
