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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Grundlagen und Grundbegriffe der Betriebswirtschaftslehre
Ahlert, Dieter; Franz, Klaus-Peter; Kaefer, Wolfgang - 1990 - 5., neubearb. u. erw. Aufl
Persistent link: https://www.econbiz.de/10000753222
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Marketing innovative Service Solutions with Inter-organizational Service Networks: Opportunities and Threats
Gaur, Sonjaya S.; Evanschitzky, Heiner; Ahlert, Dieter; … - 2005
It is commonly held that network organizations are a result of the prevalent turbulence in the global market place and are likely to herald socio-economic changes of the same magnitude, as were brought by the Industrial Revolution of the late 18th Century. (...)
Persistent link: https://www.econbiz.de/10005851920
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The Marketing Performance of Illinois and Kansas Wheat Farmers
Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01
The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …
Persistent link: https://www.econbiz.de/10005041379
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Strategisches Controlling als Kernfunktion des evolutionären Managements : dargestellt am Beispiel der Betriebstypenrevolution im stationären Einzelhandel
Ahlert, Dieter - In: Finanz- und Rechnungswesen als Führungsinstrument : …, (pp. 21-49). 1990
Persistent link: https://www.econbiz.de/10009774105
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The Value of USDA Situation and Outlook Information in Hog and Cattle Markets
Isengildina, Olga; Irwin, Scott H.; Good, Darrel L. - 2005
The economic value of public situation and outlook information has long been a subject of debate. The purpose of this study is to investigate the economic value of USDA reports in hog and cattle markets. The investigation is based on event study analysis, with the "events" consisting of the...
Persistent link: https://www.econbiz.de/10009442967
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Wheat Forward Contract Pricing: Evidence on Forecast Power and Risk Premia
Shi, Wei; Irwin, Scott H.; Good, Darrel L.; Dietz, Sarah N. - 2005
While the risk premium hypothesis in futures markets has been the subject of a long and continuous controversy, the risk premium hypothesis in forward markets is also of interest among economists. The hypothesis is supported by some theoretical arguments and empirical evidence yet remains an...
Persistent link: https://www.econbiz.de/10009442969
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OPTIMAL HEDGING WITH VIEWS: A BAYESIAN APPROACH
Shi, Wei; Irwin, Scott H. - 2004
The optimal hedging model has become the standard theoretical model of normative hedging behavior due to its intuitive tradeoff of expected return with risk, its effcient use of information and its easy implementation. In practice, the model can be easily implemented with the Parameter Certainty...
Persistent link: https://www.econbiz.de/10009442977
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Are Corn and Soybean Options Too Expensive?
Urcola, Hernan A.; Irwin, Scott H. - 2006
A growing body of recent evidence suggests that premiums for financial options might be too high. For agricultural options, market participants often make similar claims, however there is very limited scientific literature to prove or disprove such claims. This research investigates the...
Persistent link: https://www.econbiz.de/10009442979
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Should Farmers Follow the Recommendations of Market Advisory Services? A Bayesian Approach to Performance Evaluation
Cabrini, Silvina M.; Good, Darrel L.; Irwin, Scott H. - 2006
marketing recommendations. Results indicate that even when skeptical beliefs are incorporated into the model a few programs in … corn and several programs in soybeans appear to be better marketing alternative compared to a naïve strategy that mimics …
Persistent link: https://www.econbiz.de/10009442981