Yaseen, Asif; Mehdi, Mubashir; Somogyi, Simon; Ahmad, Burhan - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 10 (2016) 3, pp. 615-637
Consumer preferences in food products are complex and multidimensional in nature, whose measurement requires the designing of succinctly validated scales. This study investigates how urban consumers perceive quality of locally grown mangoes varieties in Pakistan and how much extra price they are...
