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Ahn, Ho-young
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The elaboration likelihood model : a 30-year review
Schumann, David W.
;
Kotowski, Michael R.
;
Ahn, Ho-young
; …
- In:
Advertising theory
,
(pp. 51-68)
.
2012
Persistent link: https://www.econbiz.de/10009526922
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Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
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