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~person:"Ahuja, Vandana"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Social Web"
~type_genre:"Book section"
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Policy and marketing strategies for digital media
1
The handbook of communication engagement
1
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ECONIS (ZBW)
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
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