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Ahuvia, Aaron
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Consumer brand relationships : meaning, measuring, managing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
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The hijacking effect of ambient scent
Maiwald, Denise
;
Ahuvia, Aaron
;
Ivens, Björn Sven
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
2
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pp. 50-59
Persistent link: https://www.econbiz.de/10009742877
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