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Aichner, Thomas
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Commodity Marketing : Strategies, Concepts, and Cases
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Customer participation and commodity marketing
Jacob, Frank
;
Aichner, Thomas
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 153-165)
.
2022
Persistent link: https://www.econbiz.de/10013272001
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Mass customization and country-of-origin effects
Aichner, Thomas
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2016
Persistent link: https://www.econbiz.de/10011477909
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