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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Modeling Dynamic Effects of the Marketing Mix on Market Shares
Fok, D.; Paap, Richard; Franses, Philip Hans - 2012
of the marketing mix on market shares. A useful model to link market shares with marketing-mix variables, like price and …
Persistent link: https://www.econbiz.de/10014076333
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Marketing and Sales
Franses, Philip Hans - In: The Oxford handbook of economic forecasting. 2012
Persistent link: https://www.econbiz.de/10012882032
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A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis; Paap, Richard; Horváth, Csilla; Franses, … - 2005
Persistent link: https://www.econbiz.de/10003088746
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van; Franses, Philip Hans; Ooms, Marius - 2003
Persistent link: https://www.econbiz.de/10001883843
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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Modeling new product sales : an application of cointegration analysis
Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 491-502
Persistent link: https://www.econbiz.de/10001175286
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090