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Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

McQuiston, Daniel H. - 1989

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

Persistent link: https://www.econbiz.de/10009462174

An Examination of the Evaluative Criteria of Industrial Buyers: Implications for Sales Training,

McQuiston, Daniel H.; Walters, Rockney G. - 1989

presents the results of a study which integrates these contributions through an internal marketing exchange model. Specifically … particular buyer is discussed in terms of his positional role within the organization’s internal marketing exchange system …

Persistent link: https://www.econbiz.de/10009462178

Catalog Mix Adaptation To International Markets: An Empirical Study

Robles, Fernando; Akhter, Syed - 1997

literature on international marketing strategy adaptation reveals that this decision depends on the environment, industry, market … speculate that U.S. catalog firms are making adaptations to reduce the costs of international marketing operations. This cost …

Persistent link: https://www.econbiz.de/10009484486

Can Brazilian firms survive the Chinese challenge: Effects of globalization on markets, strategies, and performance

Akhter, Syed; Barcellos, Paulo Fernando Pinto - 2011

, developing new products, and differentiating offerings. Overall, marketing performance of Brazilian firms was positive, but …

Persistent link: https://www.econbiz.de/10009484492

An empirical note on regionalization and globalization

Akhter, Syed; Beno, Colleen - 2011

FDI at the regional level. Second, it draws strategic business and marketing implications of this development …

Persistent link: https://www.econbiz.de/10009484493

Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior

Akhter, Syed - 2007

business and global marketing and to business executives involved in managing global operations. …

Persistent link: https://www.econbiz.de/10009484545

Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy

Akhter, Syed - 2009

marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

Persistent link: https://www.econbiz.de/10009484546

Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate in International Markets

Akhter, Syed; Robles, Fernando - 2006

Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...

Persistent link: https://www.econbiz.de/10009484547