The overall aim of the thesis was to address the issues involved in marketing strategy formulation, implementation and company performance by developing a framework for the marketing of insurance services in Jordan. In order to achieve this aim the research developed a comprehensive framework...

In 1973, leading professional accountancy bodies from Australia, Canada, France, Germany, Japan, Mexico, Netherlands, United Kingdom and the United States of America established the International Accounting Standards Committee (IASC) in a bid to confront the problems of international accounting...