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Aksoy, Lerzan
Ingram, Thomas N.
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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ECONIS (ZBW)
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
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