Purpose: Customer knowledge from social media can become an important organizational asset. The purpose of this paper is to identify useful customer knowledge including knowledge for customer, knowledge about customers and knowledge from customers from social media data and facilitate social...

Purpose – Social media analytics uses data mining platforms, tools and analytics techniques to collect, monitor and analyze massive amounts of social media data to extract useful patterns, gain insight into market requirements and enhance business intelligence. The purpose of this paper is to...

Purpose Online customer reviews could shed light into their experience, opinions, feelings, and concerns. To gain valuable knowledge about customers, it becomes increasingly important for businesses to collect, monitor, analyze, summarize, and visualize online customer reviews posted on social...