Alós-Ferrer, Carlos; Shi, Fei - In: Judgment and Decision Making 10 (2015) 1, pp. 34-49
Positive spreading of ratings or rankings in the classical free-choice paradigm is commonly taken to indicate choice-induced change in preferences and has motivated influential theories as cognitive dissonance theory and self-perception theory. Chen and Risen (2010) argued by means of a...
