Ajina, Ahmed Suhail; Roy, Sanjit; Nguyen, Bang; … - In: Qualitative Market Research: An International Journal 23 (2020) 4, pp. 575-602
Purpose: This study aims to investigate employees’ perceptions of socially responsible financial services brands in Saudi Arabia. The study also identifies the motives and challenges for Islamic banks for higher involvement in social responsibility initiatives to enhance their brand values....