The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the … diffusion and dissemination of new management concepts and ideas. However, in the last few years, we have witnessed the … public and professionals in the business community. To date, however, management fashion researchers have not addressed the …

The diffusion of fashionable management concepts is an important research topic in management and organization studies …-called "management fashion arena" around a management concept. However, a weakness of extant conceptualizations of management fashion …. These findings are used to elaborate on present conceptualizations of the management fashion arena, and to discuss the role …