Purpose: The purpose of this paper is to explore the influence of several core behavioural propensities on financial risk tolerance (FRT). Additionally, this paper examines the moderating effect of ethnicity on the relationship between behavioural propensities and FRT....

Purpose: Several research models have been proposed in the existing literature to understand the intention to use Islamic banking where conventional bank customers are not primarily addressed. Upon measuring the level of Islamic financial literacy (IFL) among the customers of conventional banks...

Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach: Gender, race and age are...

We used and evaluated a simple real payoff choice investment alternatives to measure risk taking behavior of Malaysian youth and also applied this measure to examine differences in risk taking behavior of male, female, younger and older adult university students. Participants chose which of ten...

We asked whether behavioral biases are related to cognitive abilities of Malaysian youth. Frederick's three-item Cognitive Reflection Test was used to understand the role of behavioral biases concerning behavioral economics and finance. The sample (n = 880) comprised of university students from...