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Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures

Albaum, Gerald; Baker, Kenneth G.; Hozier Jr, George C.; … - In: Journal of consumer affairs : official publication of … 36 (2002) 1, pp. 50-76

Persistent link: https://www.econbiz.de/10006175626

A comparison of response characteristics from web and telephone surveys

Roster, Catherine A.; Rogers, Robert D.; Albaum, Gerald; … - In: International journal of market research : JMRS ; the … 46 (2004) 3, pp. 359-374

Persistent link: https://www.econbiz.de/10006693207

Simple rating scale formats: Exploring extreme response

Albaum, Gerald; Roster, Catherine; Yu, Julie H.; … - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 633-650

Persistent link: https://www.econbiz.de/10007871340

Internationales Marketing und Exportmanagement

Albaum, Gerald; Strandskov, Jesper; Duerr, Edwin - 2001 - 3. Aufl., [Nachdr.]

Persistent link: https://www.econbiz.de/10002152080

Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...