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~person:"Albrecht, Marcus"
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Langner, Tobias"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Schätzung"
~type_genre:"Collection of articles of several authors"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
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2012
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