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Alden, Dana L.
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Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
Alden, Dana L.
;
Hoyer, Wayne D.
;
Lee, Chol
- In:
Journal of marketing
57
(
1993
)
2
,
pp. 64-75
Persistent link: https://www.econbiz.de/10006008209
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