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Alexandris, Kostas
Filo, Kevin
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International journal of sport management and marketing : IJSMM
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Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin
;
Funk, Daniel C.
;
Alexandris, Kostas
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003653576
Saved in:
2
Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin
;
Funk, Daniel C.
;
Alexandris, Kostas
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10009869525
Saved in:
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