This paper aims at answering two objectives;1) assess consumer preference and willingness to pay for organic and food … four different elicitation techniques. We elicit willingness to pay for conventional, organic and/or food … willing to pay a premium for organic and food-safety-inspected tomatoes. However, the size of the premium is significantly …

This paper aims at answering two objectives;1) assess consumer preference and willingness to pay for organic and food … four different elicitation techniques. We elicit willingness to pay for conventional, organic and/or food … willing to pay a premium for organic and food-safety-inspected tomatoes. However, the size of the premium is significantly …

Organic producers have limited methods of avoiding plant diseases that result in cosmetic damage to produce. Therefore …, the appearance of organic produce is often less than perfect. We use an experimental auction to investigate how cosmetic … damage affects consumers' willingness to pay for organic apples. We find that 75% of the participants are willing to pay more …

The appearance of organic produce is often less than perfect because of limited methods of avoiding plant diseases. We … for apples. We find that 75% of the participants are willing to pay more for organic than for conventional apples given … identical appearance. However, at the first sight of any imperfection in the appearance of the organic apples, this segment is …