retention and business acquisition is also investigated. In order to ensure true customer relationship building it is vital for … personalised service. Business acquisition through customer retention is likely to be a key strategy in future through the use of …

any respect for geographic or organisational boundaries and companies will have to forge new business models, involving …

approach, the author examines in detail some of the e-business models impacting on the travel industry both in the Business-to-Business … (B2B) and Business-to-Consumer (B2C) markets. Although B2C leisure transactions currently account for just 1% of the … players will need to ensure their e-business model adds value for the customer, otherwise their position in the value chain …