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In this thesis, we investigate the effects of Information Technology (IT) and the Internet on business environments from three perspectives: the catalyst function of IT and the Internet in developing new business models, the enabler role of these technologies for emerging digital marketplaces,...
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Loyalty is a big part of today's business because retaining a customer is cheaper than attracting a new one. This relationship also holds true in e-commerce. There are many programs on the Internet to enhance loyalty in the electronic environment, most of which can be summarized as frequent...
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Online intermediaries have recently started offering database services to donors and certification services to nonprofit organizations through the Internet. We conceptualize a Donor-to-Nonprofit (D2N) marketplace as an online intermediary that offers these two services and examine its effect on...
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