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Branded marketing events : engaging Australian and French wine consumers

Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357

Persistent link: https://www.econbiz.de/10011627150

Social brand management : how orientation events engage students with the university

Altschwager, Teagan; Dolan, Rebecca; Conduit, Jodie - In: Australasian marketing journal 26 (2018) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10011901482

Event engagement : using event experiences to build brands

Altschwager, Teagan; Conduit, Jodie; Karpen, Ingo Oswald; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10014631526

Branded marketing events: engaging Australian and French wine consumers

Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of Service Theory and Practice 27 (2017) 2, pp. 336-357

Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in...

Persistent link: https://www.econbiz.de/10014907451