Social marketing has experienced substantial growth over the last three decades and its utilization has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what...

Social marketing has experienced substantial growth over the last three decades and its utilisation has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what...

In a competitive higher education market offering the kind of education that meets the expectations of both the students and the labour market has been fundamental for attracting and maintaining students at higher education institutions (HEIs). The aim of this study was to determine the factors...

This investigation tries to study which factors influence current student satisfaction during higher education consumption, as well as their level of satisfaction, and at the same time to check whether these factors and their level of satisfaction change when students are already in the labour...

The social marketing, social responsibility and cause related marketing are emerging areas of research in marketing, and also represent important tools for business management and social. The objectives of this work is to analyze and interrelate these concepts, fundamental for a better...

Prior to properly considering the analysis of any phenomenon or circumstance it is worthwhile to determine it from a conceptual and historical view. This is a reality in case of Marketing, a number of authors focusing their efforts on the delimitation and analysis of the stages in the historical...

With the objective of classifying university stakeholders by order of importance, this research project follows the core concepts and principles of Stakeholder Theory. The Stakeholder Salience model represented the foundation of an empirical study involving members of staff at eleven Portuguese...