Consumers often encounter, and claim to care about, ethical information concerning the products they purchase. Across three studies, we investigate how the accessibility of this information impacts choice. When consumers must seek out product attribute information, the impact of ethical...

Consumers often encounter, and claim to care about, ethical information concerning the products they purchase. Across three studies, we investigate how the accessibility of this information impacts choice. When consumers must seek out product attribute information, the impact of ethical...