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Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
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This paper analyzes pricing decisions and competition in network markets, assuming that groups of consumers can … differentiate. In Bertrand competition different firms might target high reservation value consumers on different sides of the … consumers. network choices. Enough heterogeneity in reservation values is necessary for existence of these asymmetric equilibria …
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This paper assumes that groups of consumers in network markets can coordinate their choices when it is in their best … coexist in equilibrium if consumers have heterogeneous reservation values. A monopolist provider might choose to operate … multiple networks to price differentiate consumers on both sides of the market. Competing network providers might operate …
Persistent link: https://www.econbiz.de/10002521214