Lada, Suddin; Tanakinjal, Geoffrey Harvey; Amin, Hanudin - In: International Journal of Islamic and Middle Eastern … 2 (2009) April, pp. 66-76
consumers in Malaysia. Findings – The findings indicated that the TRA is a valid model in the prediction of the intention to … Malaysia by offering an insight into the intentions of consumers to choose halal products. Originality/value – The paper …