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Contingent effects of decision-making and customer centricity on public-sector innovation success
Nik Mohd Hazrul Nik Hashim; Yap Hock Ann; Amin Ansary; … - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 36-70
Persistent link: https://www.econbiz.de/10012802212
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Brand image and equity : the mediating role of brand equity drivers and moderating effects of product type and word of mouth
Amin Ansary; Nik Mohd Hazrul Nik Hashim - In: Review of managerial science 12 (2018) 4, pp. 969-1002
Persistent link: https://www.econbiz.de/10011903235
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International product rollout strategies and performance : the moderating effects of product innovativeness, order of entry and firm size
Nik Mohd Hazrul Nik Hashim; Amin Ansary - In: European journal of international management : EJIM 21 (2023) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10014387963