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~person:"Anastasiei, Bogdan"
~subject:"fuel substitution"
~subject:"microdata"
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Anastasiei, Bogdan
Arbach, Cora
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Klagge, Britta
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Antecedents of word-of-mouth communication and purchase intention on Facebook
Anastasiei, Bogdan
;
Chiosa, Ana Raluca
- In:
Journal of marketing and consumer behaviour in emerging …
(
2018
)
2
,
pp. 33-45
this medium a perfect eWOM tool: it builds trust in friends'
recommendations
, and eventually, makes the users sincere …
Persistent link: https://www.econbiz.de/10012119676
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