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Andersen, Peter
Whittaker, David H.
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Sturgeon, Timothy J.
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Song, Lei
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Journal of marketing channels : distribution systems, strategy, and management
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Consumer response to marketing channels : a demand-based approach
Andersen, Peter
;
Weisstein, Fei L.
;
Song, Lei
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012258186
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2
Examining impacts of negative reviews and purchase goals on consumer purchase decision
Weisstein, Fei L.
;
Song, Lei
;
Andersen, Peter
;
Zhu, Ying
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 201-207
Persistent link: https://www.econbiz.de/10011747804
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