the market. Thus, there does not seem to be a great need for producers to hire a market advisor to do their marketing for …

paper first measures the extent to which producers display an active or mechanical marketing style using individual farmer … sales. Next, tests of performance persistence are conducted to determine if there is any advantage to an active marketing … style. The results show that southern Oklahoma wheat producers tend to have a mechanical marketing style, while at other …

There is no shortage of studies regarding price forecasting and marketing strategies of producers. However, the … marketing information that they say they do. This study uses actual producer transaction data to determine how producers … marketing decisions correspond with those recommended by market advisory services and with those that use futures spreads to …

A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through … cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …

paper first measures the extent to which producers display an active or mechanical marketing style using individual farmer … sales. Next, tests of performance persistence are conducted to determine if there is any advantage to an active marketing … style. The results show that southern Oklahoma wheat producers tend to have a mechanical marketing style, while at other …

Behavioral finance is a relatively new field of inquiry that may help better understand farmer marketing. The theory … theory can help explain why producers would pay a marketing consultant even when markets are efficient. Extension programs … need to consider the psychology of marketing. The theory suggests that decisions need to be framed in terms of their effect …

There has been considerable normative research about how farmers should make marketing decisions, but little positive …