Anderson, Kym; Norman, David; Wittwer, Glyn - 2002
Globalization is not new to the world's wine markets, but its influence over the past decade or so has increased … dramatically. This paper reviews the effects of that on both the Old World and New World. In focusing retrospectively on the period … New World and the consequent competitive pressure on the Old World in key import markets. Looking forward, the paper draws …
