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segments of the worlds wine markets as of 2009 also is examined. That view of market segments is important for developing a …
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examine the development of national wine market developments before, during and in between the two waves of globalization …
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have broadened. Asia in particular is emerging as a new and rapidly growing wine market - and in China that is stimulating … the development of local, modern production capability that, in volume terms, already rivals that of Argentina, Australia …
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This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many centuries wine was very much a European product. While that is still the case today--three-quarters of world wine production, consumption and trade involve Europe and most of the...
Persistent link: https://www.econbiz.de/10011850573