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consumers we establish see-saws between consumers and advertisers. Entry of a lower-quality platform increases consumer surplus …, but decreases advertiser surplus if industry platform profits decrease with entry. Merger decreases consumer surplus, but …
Persistent link: https://www.econbiz.de/10011441881
Persistent link: https://www.econbiz.de/10009658212
consumers we establish see-saws between consumers and advertisers. Entry of a lower-quality platform increases consumer surplus …, but decreases advertiser surplus if industry platform profits decrease with entry. Merger decreases consumer surplus, but …
Persistent link: https://www.econbiz.de/10011491950
Persistent link: https://www.econbiz.de/10012415866
We use cumulative reaction functions to compare long-run market structures in aggregative oligopoly games. We fi?rst compile an IO toolkit for aggregative games. We show strong neutrality properties across market structures. The aggregator stays the same, despite changes in the number of ?rooms...
Persistent link: https://www.econbiz.de/10010903423
Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...
Persistent link: https://www.econbiz.de/10009386423
Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...
Persistent link: https://www.econbiz.de/10009645230
Media industries typically exhibit two fundamental features, high fixed costs and heterogeneity of consumer preferences. Daily newspaper markets, for example, tend to support a single product. In other examples, such as radio broadcasting, markets often support multiple differentiated offerings....
Persistent link: https://www.econbiz.de/10014025252
Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...
Persistent link: https://www.econbiz.de/10011051637
We analyze the effect of consumer information on firm pricing in a model where consumers search for prices and matches with products. We consider two types of consumers. Uninformed consumers do not know in advance their match values with firms, whereas informed consumers do. Prices are lower the...
Persistent link: https://www.econbiz.de/10014178383