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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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Advertising content
Anderson, Simon P.; Renault, Régis - In: The American economic review 96 (2006) 1, pp. 93-113
Persistent link: https://www.econbiz.de/10003311765
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The media and advertising : a tale of two-sided markets
Anderson, Simon P. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003312015
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Competition for attention in the information (overload) age
Anderson, Simon P.; Palma, André de - 2009
Persistent link: https://www.econbiz.de/10003848351
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The media and advertising : a tale of two-sided markets
Anderson, Simon P.; Gabszewicz, Jean Jaskold - 2006
Persistent link: https://www.econbiz.de/10003380427
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The advertising mix for a search good
Anderson, Simon P.; Renault, Régis - 2012
Persistent link: https://www.econbiz.de/10009502418
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Competition for advertisers and for viewers in media markets
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle - 2015
Persistent link: https://www.econbiz.de/10011289184
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Media market concentration, advertising levels, and ad prices
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; … - In: International journal of industrial organization 30 (2012) 3, pp. 321-325
Persistent link: https://www.econbiz.de/10009658212
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Information content of advertising : empirical evidence from the OTC analgesic industry
Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura - In: International journal of industrial organization 31 (2013) 5, pp. 355-367
Persistent link: https://www.econbiz.de/10010247710
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Media market concentration, advertising levels, and ad prices
Anderson, Simon P.; Foros, Oystein; Kind, Hans Jarle; … - 2011
assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans … ; advertising clutter ; information congestion ; mergers, entry …
Persistent link: https://www.econbiz.de/10009388315