We propose a model of attentiveness in elections with impressionable voters under various electoral rules. Voters' behavior is determined by their attentiveness and impressions of candidates. We show that attentiveness is as important as voters' preferences for the outcome of the election....

We use a model of impressionable voters to study multi-candidate elections under different electoral rules. Instead of maximizing expected utility, voters cast their ballots based on impressions. We show that, under each rule, there is a monotone relationship between voter preferences and vote...