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~person:"Andrae, Silvio"
~person:"Bruhn, Manfred"
~person:"Stoyanov, Stoyan V."
~subject:"Strategie"
~type_genre:"Handbook"
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
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2004
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