competitive market dynamics on the performance of the focal seller's advertisement. Drawing upon prior research on consumer search …'s performance. The second essay employs consumer search and quality signaling theories from information systems, marketing, and …

and intellectual) play in creating customer value, SCA and, firm performance is examined. One of the criticisms of the RBV … (competitive advantage). Additionally, three core business processes are examined: customer relationship management (CRM), supply … chain management (SCM) and product innovation management (PIM). In the RBV, these processes can be viewed as strategic …