This research study investigates the seven factors of customer switching behavior in private bank industry of India. These factors are price, reputation, service quality, effective advertising competition, involuntary switching, distance and switching cost. Two major objectives were fulfilled in...

This paper is produce to find the internet users preferences for social media marketing. For this purpose, Kierzkowski et al. (1996) study questionnaire’s three segments (attract, engage and retain) were adopted and made required changes according to find the customer’s response. The results...