Purpose – The literature discusses the relationship between marketing practice and leadership style and suggests that these are dynamic and linked. Providing empirical data, this paper seeks to investigate this relationship between marketing practices and leadership styles....

Purpose – During the industrial purchasing process of high‐tech, innovative products, various decision‐influencers within buying companies evaluate the attractiveness of the manufacturer's market offering; namely the “value” of the offering. This paper aims to identify the various...

Purpose – The article aims to focus on how information technology allows firms to deliver services by means of information kiosks. Design/methodology/approach – A total of 22 exploratory in‐depth interviews were conducted with key informants in the retail and other sectors, in primarily...