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Antoniadis, Ioannis
Eckstein, Peter P.
28
Nie, Norman H.
14
Zhu, Joe
11
Sabatini, Fabio
10
Sarstedt, Marko
10
Schendera, Christian F. G.
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International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
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ECONIS (ZBW)
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Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
2
Effective social media marketing strategy : Facebook as an opportunity for universities
Assimakopoulos, Costas
;
Antoniadis, Ioannis
;
Kayas, …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011706974
Saved in:
3
Patterns of usage of social network sites : the case of YouTube
Antoniadis, Ioannis
;
Saprikis, Vaggelis
;
Karteraki, Eirini
- In:
MIBES transactions : international journal ; …
12
(
2018
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011958012
Saved in:
4
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
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